The MEISTER brand

The American brand expert Walter Landor hit the nail on the head when he said „a brand is trust“. The same brand philosophy underlies our MEISTER sales brand. The brand must inspire maximum credibility. Especially with premium brands, where the finest products are sold at premium prices, granting specialist dealers healthy returns, credibility is key.


The innovative quality brand with a wide product line for specialist wood and building material retail. For many years, the MEISTER brand has stood for outstanding product quality in specialist wood and building material retail. MEISTER flooring, panels and accessories are especially popular among professionals throughout Europe who work with them every day.


In every detail of its presentation, the brand has to radiate the message that its products and services are worth their price. For us, an important aspect of this principle is that the products under our MEISTER sales brand are only available from specialist dealers. The success of our strategy has been proven over time. A consistent premium brand management pays off both in specialist wood and building material trade and in specialist flooring trade.