The parent for two strong brands

The American brand expert Walter Landor hit the nail on the head when he said „a brand is trust“. The same brand philosophy underlies our two sales brands - MEISTER and Schulte Räume - which serve different markets. The brand must inspire maximum credibility. Especially with premium brands, where the finest products are sold at premium prices, granting specialist dealers healthy returns, credibility is key. In every detail of its presentation, the brand has to radiate the message that its products and services are worth their price.

For us, an important aspect of this principle is that the products under our two sales brands are only available from specialist dealers. The success of our two-brand strategy has been proven over time. A consistent premium brand management pays off both in specialist wood and building material trade and in specialist flooring trade.